The brand new Ford Bronco SUV is already exceeding firm expectations forward of arriving in supplier showrooms subsequent 12 months.
Greater than 150,000 reservations have been made for the upcoming two- or four-door SUV, far surpassing Ford Motor’s preliminary expectations, based on executives.
“That does exceed our optimistic expectations,” Ford CFO Tim Stone instructed reporters Thursday when discussing the firm’s second-quarter earnings. “In consequence, we’re working actually arduous proper now to extend our annual manufacturing.”
These reservations are for two- and four-door Bronco fashions. They exclude a smaller, extra domesticated automobile known as the Bronco Sport that is constructed extra like a automobile than a truck.
Ford unveiled the brand new Bronco and Bronco Sport on July 13 to nice fanfare. The nameplate developed a powerful fan base following the unique two-door SUV being discontinued in 1996.
Ford is launching the 2021 Bronco with greater than 200 factory-backed aftermarket equipment for extra functionality and…